I was checking out Npros and found two very interesting list both containing a company Asea. Npros ranks how popular MLM companies are using the number of searches on the internet as the criteria. Asea ranks at number 10 over the last month and number 8 over the last six months, thats very impressive. When checking Google Keyword tool, there are some 60,500 searches a month globally for the word Asea. How did Asea accomplish this when the company was just founded in 2009?? I set out to find out the Why? and the What?
First the What? Asea’s home page claims to offer a time machine in a bottle. I was intriqued. Asea claims to have Redox Signaling molecules. I did not know what Redox was. According to Wikipedia Redox (shorthand for oxidation-reduction) reactions describe all chemical reactions in which atoms have their oxidation number (oxidation state) changed. Ok I did not get very far there, so I went back to the Asea website. Asea explains that as we age our ability to repair cells slows, and adding a signaling molecules with Redox properties boost the bodies ability to repair. That was much easier for me to understand. I did read a criticala scathing blog by Ty Tribble that states Asea is selling salt water. The ingredients listed on the bottle are only two, distilled water and salt. I was becoming skeptical, but continued my research. On further reading I found where Asea states they discovered how to manipulate the composition to enhance cellular repair. I still was not convinced until I read the trial of Asea’s effects on the performance of athletes by Gary L. Samuelson, Ph.D. I was impressed. I am one that believes no one should not cast stones of doubt without producing clinical evidence to back up our opinions? Like my Granddaddy always said opinions are like feet, we all have them and some stink.
The why? Asea is using the network marketing or MLM model. MLMs are the future and natural progression of business models and I am not alone. Robert Kiyosaki, Paul Zane Pilzer, and many others more scholarly than myself have endorsed MLM as the fairest and best business model of the 21st century. Asea has chosen a binary comp plan. This plan has become enormously popular in recent years among network marketing companies and some of the largest checks in the industry have been made with this type of pay plan.
In closing I am not ready to drop my Nikken business and jump ship to Asea. I am however intrigued with the science and will continue to follow Asea and their science. To the naysayers I will point out that medicine of every generation has taken a smug we know it all attitude towards innovative ideas. Medicine required 300 years to confess citrus fruit prevented scurvy, and 100 years to embrace the idea aspirin stops pain. Some still doubt the effectiveness of magnetics and FIR (far-infrared) even though study after study has proven their effectiveness. I am not going to be one left with egg on my face if 20 years from now Asea is proven to be the fountain of youth they are searching for. I say good luck to each and every distributor out there. I will suggest that as you are building your business you pursue other avenues of revenue while your down line matures. It will keep the lights on and just maybe the wolves away from your door.