How pleasant it is to enjoy the aesthetics of a vase full of colorful and aromatic flowers. Flowers are known to have positive effects on our moods, perhaps due to the fact that they are a living creation of art, and thus the bilateral relationship developed with their owner — flowers offer their beauty in return for their owners attention and watering. This living relationship is not the flowers sole relationship. Dont be alarmed, your darling flowers arent cheating on you! But your flowers have already shared a vital relationship with the florist, who decides which flowers to buy and where to buy them from, who takes care of the flowers even before they are in her possession, and who certainly leaves a personal touch on the flowers, using the talents of artistry and style to create a bouquet you wont want to take your eyes off. Thus, it is the florist who prepares your flowers for you — not only in the beauty of a bouquet, but also in the care that the flowers will expect us to continue giving them.
Thanks to todays leaps in technology, specifically communication and transportation, a flower growing in Mexico, for example, can be transported to France within the span of twenty-four hours. Of course, this seemingly simple statement involves a lot of work. A good florist will scan the world market for quality and prices. Naturally, flowers that can be bought locally will be, as they will have less distance to travel, and arrive at the florists shop quickly and safely. Since, however, freesias dont often bloom near London in January, a large quantity of cut-flowers do use their frequent flyer cards as they make the trip from this to that country, or this to that continent. Needless to say, extreme care goes into preparing these travelers for their voyage. When flowers are coming right from the grower to the florist, they are usually cut right before leaving for the airport (talk about last minute preparations!) and prepared in the trucks on the way to the airport. Flowers that retain water well are laid flat in boxes, while more perishable and exotic flowers are guarded by individual water holders on the stem. In this manner, the well-prepared flowers make their trip. Most flights for these delicate passengers will be extra cool to provide for a most enjoyable flight. Upon arriving, the flowers are transported to cooled trucks which take them to the florist. This exchange — directly from the grower to the florist — is ideal, as the flowers spend less time traveling from here to there, and the costs wont be increasing as the flower quality is decreasing.
The florist keeps track of the above-mentioned process to ensure the fresh and happy arrival of her materials. Upon receiving the packaged-up bundles of joy, the florist is like a new parent for a few minutes, unwrapping the flowers with utmost care, in order to get the flowers the nutrition and safety they need. However, during the caring and feeding, the florist will consider the new arrivals with much more scrutiny than would the parent of a newborn (or so we hope), checking for imperfections and making sure quality is first-rate. Once the flowers are cut to appropriate lengths and safely refrigerated in water, the florist communicates to the grower that all is well, and ideas are exchanged for future interactions. Communication is a large part of the florists job, and this conversation with the grower was certainly not the first, and will not be the last.